Google Ads

Manage Google Ads campaigns from your phone

Google Ads is a business app for advertisers, agencies and business owners who need to check campaign activity without sitting at a desktop. It connects to your Google Ads account so you can review results, watch spending and respond to important changes while away from your main workstation.

What you can check and change

The app brings core campaign information into a mobile view. You can follow figures such as clicks, impressions and conversions, then use that information to judge whether your advertising is moving in the right direction. Depending on your account and campaign setup, it also supports practical changes to areas such as budgets, bids and keywords.

• Review campaign performance and key advertising metrics.
• Monitor budgets and spending across active campaigns.
• Make selected changes to bids, budgets and keywords.
• Read recommendations and optimization information.
• Receive alerts about issues such as ad disapprovals or notable performance changes.

Who it suits

This is most useful for people already running Google Ads rather than beginners looking for a general introduction to online advertising. Marketing staff can use it for quick checks during the day, while small business owners may value having campaign information available when a computer is not nearby. More detailed planning, creative work and account administration may still be easier in the full web interface.

At a glance

Published by Google LLC in the Business category, Google Ads has a rating of 4.18 from 203,045 reviews and more than 10,000,000 installs. Its role is straightforward: provide a mobile window into advertising performance and give campaign managers a way to handle selected tasks while they are on the move.